Hello, I’m Frank
I believe great design is a universal language, but its nuances are shaped by where we’ve been. With over two decades in design leadership, I’ve built my career at the intersection of logic and creativity—bridging the gap between complex global systems and the tangible experience of a product on a shelf.
My perspective is rooted in my journey as a global citizen. My Taiwanese-American heritage and extensive travels have taught me that 'consistency' isn't just about a logo; it’s about cultural resonance. I thrive on bringing cross-functional teams together—from Legal to Marketing—to create brand identities that feel as authentic in a local market as they do on a global stage.