I believe great design is a universal language, but its nuances are shaped by where we’ve been. With over two decades in design leadership, I’ve built my career at the intersection of logic and creativity—bridging the gap between complex global systems and the tangible experience of a product on a shelf.
My perspective is rooted in my journey as a global citizen. My Taiwanese-American heritage and extensive travels have taught me that 'consistency' isn't just about a logo; it’s about cultural resonance. I thrive on bringing cross-functional teams together—from Legal to Marketing—to create brand identities that feel as authentic in a local market as they do on a global stage.
Work Experience
Design & Experience Manager
NA Home & Personal Care & Tom’s of Maine
Colgate-Palmolive
April 2024 - December 2025
Strategic Design leadership: Orchestrated the visual expression strategy and long-term roadmap for Tom’s of Maine, including the development of new brand guidelines and core assets to modernize the consumer experience.
Creative Stewardship: Directed a modern reinterpretation of Irish Spring’s heritage assets, maintaining brand equity while increasing relevance for a contemporary audience
Executive Influence: Partnered directly with Vice Presidents and Senior Directors to align design strategy with commercial objectives, influencing high-level decision-making for multi-year product launches
Strategic Advisory: Provided critical design guidance for the Palmolive dish team’s priority initiatives for their upcoming 2027 launch
Cross-Functional Leadership: Spearheaded collaboration across Marketing, Design and Artwork teams to ensure design-to-artwork synergy and holistic brand expression across all innovation and customer sell-in materials
Operational Excellence: Managed external design agencies and oversaw a multidisciplinary creative team to ensure seamless brand continuity and 100% budget compliance for annual design spend
Social Impact: Served as a professional mentor, Wadleigh Secondary School for the Performing & Visual Arts, fostering the next generation of creative talent
Design Manager
Hill’s Pet Nutrition
Colgate-Palmolive
February 2018 - March 2024
Global Portfolio Transformation: Directed the comprehensive design overhaul of Hill’s $4B+ global portfolio, ensuring brand continuity and modernization for Science Diet and Prescription Diet across all international markets.
Operational Scale & Speed: Delivered 300+ Prescription Diet SKUs in just two years by optimizing the global design adaptation process, significantly improving speed-to-market.
Regional Brand Leadership: Led the strategic refresh of key regional power-brands, including Vet Essential (Europe) and Science Diet Pro (Japan), tailoring global standards to local market nuances
High-Performance Team Management: Led a multidisciplinary creative collective—including photographers, adaptation specialists, and artwork managers—to streamline workflows and foster cross-functional knowledge sharing
Cross-Functional Orchestration: Established a recurring strategic forum to align Marketing, Insights, Regulatory, R&D, and Packaging teams, ensuring the seamless delivery of critical design milestones
Organizational Mentorship: Developed the “D2A” roadshow for the wider organization to educate global teams on the end-to-end "Design-to-Artwork" process
Design Manager
Colgate Oral Care
Colgate-Palmolive
August 2013 - January 2018
Multi-Category Design Leadership: Directed end-to-end package development across the Adult and Kids Oral Care portfolios, encompassing toothpaste, toothbrushes, and mouthwash categories
Global Innovation Launches: Spearheaded high-profile divisional & global initiatives, including the launch of Max White Expert White and the strategic refresh and international roll-out of Colgate Cavity Protection
Structural Packaging Innovation: Led the design development of the Colgate 360° toothbrush in the tub package structure, successfully balancing shelf impact with functional consumer benefits
Licensed Brand Management: Managed design strategy for the Kids Oral Care licensed portfolio, ensuring brand consistency across diverse partner properties and product formats
Recognized with the Chairman’s "You Can Make A Difference" Award for outstanding contributions to the Colgate 360° toothbrush business.
Associate Design Manager
Global Personal Care
Colgate-Palmolive
January 2009 - July 2013
Global Category Execution: Led design and package development for the underarm and personal cleansing categories, ensuring brand alignment across the Speed Stick and Protex portfolios.
Cross-Format Portfolio Management: Directed the visual identity and packaging for the Protex brand, managing diverse product formats including bar soaps and body washes.
Strategic Brand Scaling: Managed the design lifecycle for high-volume personal care products, coordinating with global stakeholders to maintain brand integrity across international markets.
Associate Design Manager
Global Fabric Care
Colgate-Palmolive
April 2006 - January 2008
Global Operational Synergy: Spearheaded package development across Latin America, Europe, and North America, standardizing brand assets to reduce duplication of efforts and ensure global synergy.
Award-Winning Performance: Earned the Chairman’s "You Can Make A Difference" Award for the successful launch and design excellence of the Magic Moments package
Patented Structural Innovation: Led the design development of Suavitel Magic Moments (LatAm), resulting in a U.S. Patent for the unique packaging structure.
Strategic Market Adaptation: Directed design execution for a diverse portfolio of regional fabric softeners, ensuring brand consistency while catering to specific regional consumer preferences and manufacturing requirements